Life management app for goals, habits, tasks, and purpose.
Your life is not a to-do list.
Turn life's chaos into clarity with one iPhone life management system that connects what matters to what you do each day.
Purpose, fulfillment areas, goals, action plans, Little Wins, reflection, and LoomAI guidance work together instead of living in separate apps.
One life management system for your goals, habits, and tasks.
Loom starts with what drives you, organizes the life areas that need attention, then connects each area to goals, daily Little Wins, and focused Action Plans.
Purpose
Your passions reveal who you are and what drives you.
love
vows
thrill
hate
Fulfillment
These areas make up your life.
Career & Business
Health & Energy
Love & Relationships
Wealth & Finance
+ Custom Area
Little Wins
Action Plans
A calm command center.
Loom gives purpose, life areas, goals, tasks, and daily habits a shared structure instead of leaving them scattered across separate apps.
See the bigger picture
Purpose, Fulfillment, Goals, and Capture stay visible so daily work stays connected to what matters.
Direction into goals
Set targets with timelines, measurable progress, and a clear connection back to the life areas they support.
Capture without friction
Add fast actions as they come up, then decide when they matter and where they belong.
Move work forward
Track action status so active plans stay visible and finished work can leave your attention.
Little Wins compound
Build daily momentum with small repeatable actions that make progress feel possible most days.
LoomAI guidance
Ask for help clarifying goals, plans, priorities, rewrites, and next steps without leaving your system.
A goal tracker, habit tracker, task planner, and reflection system in one.
Loom is not another place to dump tasks. It is a practical system you can return to every day.
Purpose
Define your life vision and passions: what you love, vow, thrill toward, and refuse to tolerate.
Fulfillment Areas
Organize 3-7 core life areas like career, health, wealth, relationships, faith, learning, service, home, and custom areas.
Goals
Turn direction into real targets with timelines, progress, and context tied back to the life areas they support.
Action Plans
Move from goals and captured tasks into focused execution with due dates, people, places, attachments, duration, musts, and status.
Little Wins
Create small daily acts like walking, sleeping enough, writing, gratitude, prayer, or reaching out to a friend.
Reflections
Review what worked, what fell behind, what needs to change, and whether actions still match what matters.
LoomAI
Get guidance for planning, rewrites, priorities, Little Wins, stuck areas, and purpose or fulfillment insights.
Capture
Keep tasks, information, commitments, links, attachments, and anything you need to remember in one navigable place.
Health signals and AI support, when they help.
Loom keeps the system grounded. Integrations support your actions instead of replacing your judgment.
Health goals with real signals
Connect Apple Health to make health goals easier to track and act on. Loom can use the metrics you permit, like steps, workouts, sleep, and weight, so you can build goals such as losing weight, training consistently, walking more, or completing weekly workouts.
LoomAI planning intelligence
LoomAI understands the context of your Loom system, so it can help clarify goals, turn ideas into action plans, suggest Little Wins, rewrite messy notes, prioritize what matters, and find your next best move. On supported devices, LoomAI can use Apple Intelligence while keeping Apple platform privacy protections in place.
Designed around evidence. Built for real life.
Established research informs Loom’s design principles; the product turns them into a connected daily system that stays practical.
Why Loom exists: to End Stress and Live Fulfilled.
As a DC-based business leader with expanding responsibilities and high-growth goals, I needed a practical way to keep growth, health, relationships, and daily work connected. I built Loom to make that structure simple enough to use in real life.
End Stress and Live Fulfilled is Loom’s original founding theme. Loom is independently designed around that goal.
Spencer Daugherty
Founder, Loom
Principles you can see in the product.
- Goal setting and feedback Locke & Latham, 2002 Clear goals, appropriate challenge, and progress feedback inform Loom’s connected goal views.
- Implementation intentions Gollwitzer & Sheeran, 2006 Planning when and how to act informs the path from goals to Action Plans.
- Habit formation in daily life Lally et al., 2010 Repeating actions in a consistent context informs Little Wins and daily progress.
These studies inform design principles; they did not evaluate Loom, and Loom does not claim clinical or guaranteed outcomes.
What Loom users are saying:
Seven Loom user stories. Scroll horizontally to read more.
Good app if you are motivated to set life goals!
This app can really organize your life goals and celebrate little wins along the way. Great app!
Super organized
Loom is honestly a really helpful app for me to keep my life together. Everything is in one place, which makes staying organized easier.
Executive clarity, every week
Loom connects company priorities to a focused weekly plan while keeping the health and relationship commitments that help me perform at my best visible.
From vision to momentum
Loom turns my biggest vision into milestones and the few actions that matter this week. I spend less time reacting and more time building what matters.
Structure that works with ADHD
Capture gives every thought a place, then Loom helps me choose what matters now. I can move forward without holding the whole plan in my head.
A semester I can manage
I turn long assignments into milestones, organize my next actions, and still protect time for health and friends. My semester finally feels manageable.
Ambition without losing balance
Loom connects my career goals, family, health, and daily Little Wins. I can make progress without letting one part of life crowd out everything else.
Same premium access, flexible options.
Choose annual, monthly, or lifetime access directly in the App Store.
Annual
$180 when paid monthly for 12 months
$79 / year
Save $101 compared with 12 monthly payments and begin with a 7-day free trial.
After the trial, the subscription renews annually unless canceled through your Apple Account settings.
Monthly
$15 / month
Flexible monthly access with no annual commitment.
Renews monthly unless canceled through your Apple Account settings.
Lifetime
$129 once
One purchase for full access with no subscription renewal.
Billed by Apple after purchase confirmation through the App Store.
Start Annual Free Trial
The 7-day free trial applies only to Annual. Monthly and Lifetime can also be selected in the App Store.
See why Loom is the better life-management system.
Nothing compares to Loom’s connected approach. Other apps cover pieces or require templates and manual setup; Loom connects purpose, goals, daily action, reflection, health signals, and LoomAI by default.
One connected system
Your whole life, connected.
Purpose, goals, Action Plans, Little Wins, health, and LoomAI move together.
Built-in guidance
Ready without the setup.
Skip templates and dashboards. Move from intent to action with a guided daily flow.
Purpose-led progress
Progress with meaning.
Keep daily actions tied to your life areas, goals, and who you want to become.
Side-by-side view
Loom vs. Todoist
| Loom | Todoist | Notion | TickTick | Things 3 | Structured | Sunsama | Streaks |
|---|---|---|---|---|---|---|---|
| 01 Connected life system Built in. Purpose, goals, tasks, habits, capture, reflection, and LoomAI stay connected. | Task-first.Excellent projects and due dates; life layers are manual. | Workspace-first.Flexible pages and databases; the system must be built. | Task + habit mix.Strong lists and habits with lighter life context. | Personal tasks.Elegant projects and areas; habits sit outside the core. | Timeline planner.Strong daily schedule; broader life system needs support. | Workday planner.Great daily planning, more work-centered than whole-life. | Habit tracker.Focused streaks, not tasks, goals, and planning together. |
| 02 Purpose-first planning Core layer. Daily planning starts from who you are and what you are building. | Manual.Purpose can be represented with projects, labels, or notes. | Template-based.Purpose pages can be built, then maintained manually. | Manual.Values can be tracked with lists, tags, or notes. | Area-based.Areas help organize work, but purpose is not the center. | Schedule-based.Best for arranging the day, not defining purpose. | Work mindful.Encourages intentional workdays, not a full purpose layer. | Habit intent.Useful for repeat actions, not purpose planning. |
| 03 Life areas and balance First-class. Health, career, wealth, relationships, faith, learning, service, home, and custom areas. | Projects or labels.Life areas can be modeled, but they are not native. | Databases.Very flexible, but balance views depend on setup. | Lists and tags.Can organize areas without a dedicated balance layer. | Areas.Good broad containers, with less goal and habit context. | Calendars.Can color-code life areas in the day plan. | Channels.Strong for work streams and planned time blocks. | Habit groups.Can group routines, but not full life areas. |
| 04 Goals tied to action Connected chain. Goals link back to life areas and forward into Action Plans and Little Wins. | Project-driven.Goals usually become projects, tasks, filters, or labels. | Custom build.Powerful if you create goal databases and relations. | List-driven.Goals can become lists, habits, or recurring tasks. | Project-driven.Great next actions; goal structure is lighter. | Schedule-driven.Goals need to be translated into calendar tasks. | Plan-driven.Strong for deciding what fits into the week. | Habit-driven.Goals become recurring actions and streaks. |
| 05 Tasks and capture Action Plans. Tasks keep context like due dates, musts, people, places, attachments, duration, and status. | Excellent.Fast capture, projects, due dates, filters, and labels. | Flexible.Tasks work well once databases and views are configured. | Strong.Tasks, calendar, reminders, and habits in one app. | Strong.Clean personal task capture and project organization. | Day-focused.Tasks are designed around a visual daily timeline. | Planning-focused.Pulls tasks into guided daily and weekly plans. | Not primary.Built for repeat habits more than task management. |
| 06 Habits and Little Wins Meaningful repetition. Small repeatable wins stay tied to goals, areas, and daily purpose. | Recurring tasks.Useful for routines, but not a dedicated habit system. | Custom trackers.Habit databases are flexible but manually maintained. | Built-in habits.Good habit tracking beside tasks and calendar. | Recurring to-dos.Reliable routines, but not habit analytics or life context. | Recurring tasks.Works for scheduled routines in the daily timeline. | Ritual planning.Can plan routines into workdays and reviews. | Specialized.Excellent focused streak tracking, with a narrower scope. |
| 07 Reflection and review Closes the loop. Review whether actions still match what matters across your life. | Activity view.Great completed-task history, less personal reflection. | Manual journal.Reflection can be built with pages and templates. | Stats and history.Helpful completion data, lighter meaning layer. | Logbook.Completed items are visible for review. | Schedule review.Best for seeing what was planned and completed. | Strong reviews.Guided planning and work review are a core strength. | Streak stats.Clear habit completion, less whole-life reflection. |
| 08 Planning intelligence LoomAI in context. Helps with priorities, rewrites, Little Wins, stuck areas, and next steps. | Task assistance.AI support is task-oriented where available. | Workspace AI.Strong for writing, summarizing, and database work. | Productivity tools.The core experience centers on tasks, calendar, and habits. | Manual planning.Designed around clear personal task management. | Schedule help.Centered on arranging tasks into a daily plan. | Guided planning.Strong planning workflow; life-system AI is not the core promise. | Habit focus.Designed for tracking repeat actions. |
| 09 Health-backed goals Optional signals. Supports health-based goals and Little Wins like weight, walking, workouts, and sleep. | Not core.Health goals usually become tasks or recurring reminders. | Manual.Health dashboards can be built with databases. | Manual.Health routines can be tracked as habits or tasks. | Manual.Health routines can be represented as repeating tasks. | Manual.Health actions can be scheduled into the day. | Manual.Health actions can be planned as part of the week. | Health-aware habits.Strong Apple Health habit support, but habit-first. |
| 10 Premium access value Flexible plans.Choose Annual, Monthly, or Lifetime access directly in the App Store. | Subscription.Free and paid plans for task management. | Workspace plans.Free and paid plans, with workspace pricing considerations. | Subscription.Free app with Premium subscription options. | One-time apps.Separate purchases across Apple platforms. | Paid options.Free app with Pro subscription or lifetime options. | Subscription.Premium subscription for daily planning. | Paid app.One-time App Store purchase for habit tracking. |
Sources and comparison notes
Last verified: August 16, 2026. Pricing and features can change; source links point to the official or platform pages reviewed.
Loom App Store
Todoist pricing
Todoist price update
TickTick features
TickTick Premium
Notion pricing
Things 3 App Store
Things 3 for iPad
Structured App Store
Sunsama pricing
Sunsama weekly planning
Streaks App Store
This comparison focuses on first-class product positioning and officially listed features. Several competitors can approximate missing workflows through templates, recurring tasks, databases, or manual setup.
Loom is independent and is not affiliated with, sponsored by, or endorsed by Todoist, TickTick, Notion, Things, Structured, Sunsama, Streaks, Apple, or their owners. Competitor names are used only for comparison.
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Why to-do lists become overwhelming
Separate Capture from commitment and give important actions the context they need.
Goals vs. habits vs. tasks: what is the difference?
Compare outcomes, finite work, and repeatable actions, then see how they connect in one practical plan.
Turn a goal into visible action
Clarify the finish line, choose the Musts, and make the next useful progress visible.
Make progress possible on ordinary days
Use a few small repeatable actions that remain useful when life is busy.
FAQ
What is Loom?
Loom is a life management app that connects your purpose, life areas, goals, and daily actions into one system so your daily work stays connected to what matters.
Who is Loom for?
Loom is for people who never feel in control of time or want more progress toward their goals. It is especially useful for people who care about personal growth, goal setting, life planning, daily habits, purpose-driven productivity, and AI empowerment.
How is Loom different from a to-do list or habit tracker?
Most productivity apps help you track tasks or require lots of input without a human-oriented system, so many create more noise. Loom connects the full chain: Purpose > Fulfillment Areas > Goals > Action Plans (tasks) > Little Wins (habits) > Reflection in an effortless system.
What Loom plans are available?
Choose Annual for $79 per year with a 7-day free trial, Monthly for $15 per month, or Lifetime access for a $129 one-time purchase through the App Store.
Is Loom available for Android or on the web?
Loom is available for iPhone and iPad through the App Store. If Android or web access is a current requirement, Loom is not the right fit today.